Sun International, Times Square Casino, Pretoria South Africa

Brief

To create wide spread awareness for this biggest Casino built in South Africa to date from inception to actual launch/opening and then to ensure ongoing media coverage for all events, F & B and additional construction phases

Results

Over R90 million / $9 million  worth of PR from February 2017 – April 2017 (launch). Continue to create awareness around the casino, entertainment and F & B offerings. Phase 2 and 3 to roll out the 9500 seat Arena and five star hotel

ROI

Continue to deliver over 90:1